With long stretches of white sands and world-famous attractions like the Kennedy Space Center, it's no surprise that Brevard County is popular with tourists. If you own a vacation rental here, you're in luck.
Nevertheless, that doesn't mean you'll have guests flocking to your rental. There is also a lot of competition. Here's a guide to vacation rental listing optimization to help you stand out.
Highlight Local Attractions for Brevard County Vacations
When people choose a vacation rental, they want to know it's convenient. It will be a base for them, and they'll want to see as much of Florida as possible. Help prospective tenants by outlining these local attractions.
Advise them about walking distances, public transport, and nearby conveniences that will help make their stay more manageable, like shops and restaurants.
Optimize Rental Photos
Professional photography is a worthwhile investment in vacation real estate. A property photo is often the first thing that stops people in their tracks when browsing hundreds of listings.
Photographs can help illustrate some of the features that might be hard to describe, like the view, lighting, or space. Speak to local photographers and find one with a background in real estate.
Upgrade Amenities to Increase Vacation Bookings
Investing in upgraded amenities can make your property more convenient and also give the impression of luxury. If you have a dated kitchen or bathroom, spend your money here.
Outdoor upgrades like seating areas and landscaping can also make your property more appealing to tenants, as can an outdoor pool. Always examine your target market to align your investments with what they most want.
Encourage Guests to Leave Reviews
Guests are more likely to stay in a vacation rental with many positive reviews. There are two things you can do to encourage this. First, ensure you deliver exceptional service and a pristine property the moment your guest arrives.
Second, request a review once your guest has finished their stay. Send them links so they know where to add the review, and provide an incentive, like money off their next booking with you.
Use Dynamic Pricing
Dynamic pricing is frequently used in the tourist industry, such as with flight and hotel prices. So, employ it in your vacation rental to increase vacation bookings.
Raise the rate during peak season and offer discounts during quieter periods. That will help you minimize vacant days and maximize your income.
Write SEO-Focused Descriptions
When people search on Google, you want your property to appear as the top listing. Add plenty of relevant keywords to boost the odds.
These should include location-based keywords and information on local attractions, amenities, and unique property features. Also, include testimonials and quotes from happy guests in your property listing.
Vacation Rental Listing Optimization
Your listing is your most crucial marketing tool for your rental. Use these tips to optimize your vacation rental listing to boost inquiries and secure more bookings.
At PMI Brevard, we take on all the work for your vacation rental but without the huge price tag. Find out more about the services we have on offer for Brevard County, FL.
