Few places in Florida are as wonderous or inspirational as the Space Coast. Are you using the impressive appeal of this area to your advantage on vacation rental platforms?
If not, then it's time to work on updating your listings so your guests get the full experience during their stay.
Are you struggling to figure out how to improve your vacation hosting? We're here with the top tips to give your rental business the push it needs to beat the competitors. Keep reading to learn how to implement these easy property marketing changes today!
Seasonal Updates
If your property listing and property decorations don't keep up with the seasons, you could be missing out on a lot of potential guests. Families, for instance, often want that full holiday experience for their vacation. A listing that celebrates the seasonal holidays is more appealing than one that's more static.
It shows the personality behind the listing, which is one of the reasons people go to vacation platforms in the first place. If they wanted a run-of-the-mill experience, they'd rent a hotel instead.
Dynamic Pricing
With the change of the seasons, it's crucial to change your pricing to match. You'll attract more guests during the slow months if you have alluring prices that feel like a steal.
Don't forget to include other dynamic strategies as well, including:
- Increased nightly rates
- Minimum stay requirements
- Discounts for lengthy stays
Being flexible provides both you and your guests the freedom to adjust expectations without feeling cheated.
Emphasize Local Wonders
Brevard County is in the heart of the Space Coast, so use that to bring life to your listing. Show excitement for and knowledge of local wonders. Figure out what your guests love most and bring that to them within your vacation rental.
Since you know the area better than your guests, you'll give them a lot of value by recommending places to visit. Give them the rundown on local restaurants, museums, shops, wildlife exhibits, and more.
Know the Market
Do you keep up with the Florida rental market? Do you know about recent changes to regulations or guest desires?
It's vital to keep tabs on these things. Start looking for local news reports and online business discussions.
By following all the changes in the local market, managing your properties is a lot easier. You'll get updates on local short-term rental regulations as well as what guests expect from a vacation rental.
This information is invaluable when you want to stand out on a rental platform.
Vacation Rental Platforms and Beyond
By staying up-to-date with both the seasons and the changing market, you'll have the tools to achieve your rental goals. Another tool to put in your vacation rental toolbelt is a professional management company, such as PMI Brevard.
At PMI Brevard, we work hard in the Space Coast area so you don't have to. We can assist you with creating an eye-catching ad on the top vacation rental platforms and we can aid in every step afterward. Contact us today to help bring new levels of success to your Brevard County vacation property business!
